Programmatic in China Part 4: Open Exchange

Asia Programmatic in China Part 4: Open Exchange

7y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

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Interconnectedness and the Future of Media Buying

Media Interconnectedness and the Future of Media Buying

7y Larry Allen

Interconnectedness and the Future of Media Buying

Last week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...

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Programmatic in China Part 3: The Private Marketplace

Asia Programmatic in China Part 3: The Private Marketplace

7y Charlie Wang

Programmatic in China Part 3: The Private Marketpl...

Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...

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Programmatic Fact vs. Fiction

Media Programmatic Fact vs. Fiction

7y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

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Bad Ads Range From Annoying to Dangerous

Media Bad Ads Range From Annoying to Dangerous

8y Chris Crawfurd

Bad Ads Range From Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...

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Programmatic: More Than Just a Media Buy

Media Programmatic: More Than Just a Media Buy

8y Jeanniey Mullen

Programmatic: More Than Just a Media Buy

Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...

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Long Live Print…in an Omnichannel Marketing Plan

Media Long Live Print…in an Omnichannel Marketing Plan

8y Tessa Wegert

Long Live Print…in an Omnichannel Marketing Plan

Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...

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Programmatic Inventory Isn't Black or White

Media Programmatic Inventory Isn't Black or White

8y Larry Allen

Programmatic Inventory Isn't Black or White

The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...

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2015: Rethinking Programmatic

Media 2015: Rethinking Programmatic

8y Guest

2015: Rethinking Programmatic

Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...

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Super Bowl XLIX Ad Winners and Losers

Media Super Bowl XLIX Ad Winners and Losers

8y Mike O'Brien

Super Bowl XLIX Ad Winners and Losers

With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...

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ClickZ's Super Bowl XLIX Live Coverage

Media ClickZ's Super Bowl XLIX Live Coverage

8y Mike O'Brien

ClickZ's Super Bowl XLIX Live Coverage

Check back here all night for the latest Super Bowl ad buzz. Read More...

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LinkedIn Stops Private Marketplace Deals in the U.K.

Media LinkedIn Stops Private Marketplace Deals in the U.K.

8y Liz Rutgersson

LinkedIn Stops Private Marketplace Deals in the U....

Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Read More...

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Is Facebook Pulling the Plug on FBX?

Media Is Facebook Pulling the Plug on FBX?

8y Yuyu Chen

Is Facebook Pulling the Plug on FBX?

It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...

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Fix Programmatic So It Solves Marketing Problems

Media Fix Programmatic So It Solves Marketing Problems

8y Adam Epstein

Fix Programmatic So It Solves Marketing Problems

Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from ...

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Programmatic in China Part 2: The Preferred Deal

Asia Programmatic in China Part 2: The Preferred Deal

8y Charlie Wang

Programmatic in China Part 2: The Preferred Deal

In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...

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How to Navigate Programmatic Buying

Media How to Navigate Programmatic Buying

8y Eric Wheeler

How to Navigate Programmatic Buying

Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...

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Programmatic in China Part 1: Programmatic Premium

Asia Programmatic in China Part 1: Programmatic Premium

8y Charlie Wang

Programmatic in China Part 1: Programmatic Premium

A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...

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Programmatic Ads Can Now Be Served on Your Wearable Device

Media Programmatic Ads Can Now Be Served on Your Wearable Device

8y Yuyu Chen

Programmatic Ads Can Now Be Served on Your Wearabl...

A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...

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Tectonic Shift - When Robots Attack

Media Tectonic Shift - When Robots Attack

8y Larry Allen

Tectonic Shift - When Robots Attack

A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...

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Fox Strengthens Video Ad Capabilities With LiveRail Partnership

Display Advertising Fox Strengthens Video Ad Capabilities With LiveRail Partnership

8y Yuyu Chen

Fox Strengthens Video Ad Capabilities With LiveRai...

Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...

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A Beginner’s Guide to Programmatic Media

Media A Beginner’s Guide to Programmatic Media

8y Charlie Smith

A Beginner’s Guide to Programmatic Media

Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...

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The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

Media The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

8y Adam Epstein

The 3 Stages of Dysfunction for "Programmatic" Adv...

As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...

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Programmatic Continues to Grow Even as Challenges Linger

Media Programmatic Continues to Grow Even as Challenges Linger

8y Ben Plomion

Programmatic Continues to Grow Even as Challenges ...

New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...

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Dispelling the Myths of Programmatic Buying

Media Dispelling the Myths of Programmatic Buying

8y Tim Nichols

Dispelling the Myths of Programmatic Buying

Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...

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Programmatic Success: Everything Interesting Happens at the Margins

Media Programmatic Success: Everything Interesting Happens at the Margins

8y Adam Epstein

Programmatic Success: Everything Interesting Happe...

Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...

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Mobile Ad Revenues Soar as Search and Directories Flatten Out

Media Mobile Ad Revenues Soar as Search and Directories Flatten Out

8y Emily Alford

Mobile Ad Revenues Soar as Search and Directories ...

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising h...

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Pixability Announces Programmatic YouTube Media Buying Platform

Media Pixability Announces Programmatic YouTube Media Buying Platform

8y Greg Jarboe

Pixability Announces Programmatic YouTube Media Bu...

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...

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