Programmatic Predictions: Big Spenders, Big Surprises
Media

Programmatic Predictions: Big Spenders, Big Surprises

9y Eric Wheeler

Programmatic Predictions: Big Spenders, Big Surpri...

Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...

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Programmatic: A Blueprint for the Future
Asia

Programmatic: A Blueprint for the Future

10y Scott Heron

Programmatic: A Blueprint for the Future

Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...

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Yes It’s True: Television Rules the Ad Waves
Analytics

Yes It’s True: Television Rules the Ad Waves

10y Andrew Edwards

Yes It’s True: Television Rules the Ad Waves

Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...

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You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To
Media

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

10y Adam Epstein

You Don’t Have to Buy Bad Programmatic Traffic, Un...

It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...

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Growth of the Private Marketplace
Display Advertising

Growth of the Private Marketplace

10y Liz Rutgersson

Growth of the Private Marketplace

Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Read...

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Common China Market Entry Mistakes
Asia

Common China Market Entry Mistakes

10y Charlie Wang

Common China Market Entry Mistakes

Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...

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Fox Takes Leap Into Programmatic
Media

Fox Takes Leap Into Programmatic

10y Yuyu Chen

Fox Takes Leap Into Programmatic

Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Read More...

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Programmatic Is Awesome and It’s OK to Be Afraid
Media

Programmatic Is Awesome and It’s OK to Be Afraid

10y Adam Epstein

Programmatic Is Awesome and It’s OK to Be Afraid

As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...

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Did Native Advertising Just Have the Best Summer Ever?
Display Advertising

Did Native Advertising Just Have the Best Summer Ever?

10y Tessa Wegert

Did Native Advertising Just Have the Best Summer E...

Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...

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Rovio Tests New Direct Programmatic Capabilities
Media

Rovio Tests New Direct Programmatic Capabilities

10y Mike O'Brien

Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...

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4 Ways to Keep Your Email Marketing Alive
Email

4 Ways to Keep Your Email Marketing Alive

10y Tessa Wegert

4 Ways to Keep Your Email Marketing Alive

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...

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Video Demand-Side Platform Evaluation for the Chinese Market
Asia

Video Demand-Side Platform Evaluation for the Chinese Market

10y Charlie Wang

Video Demand-Side Platform Evaluation for the Chin...

Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media ...

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5 Marketing Tips I Learned in London
Marketing

5 Marketing Tips I Learned in London

10y Kristin Kovner

5 Marketing Tips I Learned in London

Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...

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How Yahoo Is Boosting Native Advertising’s Rep
Media

How Yahoo Is Boosting Native Advertising’s Rep

10y Tessa Wegert

How Yahoo Is Boosting Native Advertising’s Rep

With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...

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5 Interesting Observations on E-Commerce Media Buying in China
Asia

5 Interesting Observations on E-Commerce Media Buying in China

10y Charlie Wang

5 Interesting Observations on E-Commerce Media Buy...

E-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...

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How Cross-Channel Marketing Is Making Mediums Relevant
Media

How Cross-Channel Marketing Is Making Mediums Relevant

10y Tessa Wegert

How Cross-Channel Marketing Is Making Mediums Rele...

Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...

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Does the Future of Online Shopping Lie in Social?
Media

Does the Future of Online Shopping Lie in Social?

10y Tessa Wegert

Does the Future of Online Shopping Lie in Social?

With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...

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Breaking Bad…Advertising by Firing the Terrible
Media

Breaking Bad…Advertising by Firing the Terrible

10y Aaron Kahlow

Breaking Bad…Advertising by Firing the Terrible

Why every major agency senior media buyer needs be fired. Read More...

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AOL Reveals 16 Original Programs at the NewFronts
Media

AOL Reveals 16 Original Programs at the NewFronts

10y Greg Jarboe

AOL Reveals 16 Original Programs at the NewFronts

AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...

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Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience
Media

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

10y Mary Lisbeth D'Amico

Yahoo Reveals Content Deals to Connect Advertisers...

Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...

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The Social-TV Connection That’s Redefining Content Partnerships Online
Media

The Social-TV Connection That’s Redefining Content Partnerships Online

10y Tessa Wegert

The Social-TV Connection That’s Redefining Content...

As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...

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Should Addressable TV Be Part of Your Media Plan?
Media

Should Addressable TV Be Part of Your Media Plan?

10y Kristin Kovner

Should Addressable TV Be Part of Your Media Plan?

With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...

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Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns
Display Advertising

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

10y Team ClickZ

Why a Full-Service Agency Shouldn’t Manage Your Re...

Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...

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AppNexus to Scoop Direct Deal Ad Dollars With Twixt
Media

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

10y Yuyu Chen

AppNexus to Scoop Direct Deal Ad Dollars With Twix...

New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...

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Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform
Media

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

10y Lisa Lacy

Comcast AdDelivery and Adstream Team Up for Global...

The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...

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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins
Media

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pin...

10y Tessa Wegert

Pinterest and Ads Tie the Knot – Strategies to Pre...

Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...

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Move Over TV – Brands Are Tuning Into Digital Video Ads
Media

Move Over TV – Brands Are Tuning Into Digital Video Ads

10y Tessa Wegert

Move Over TV – Brands Are Tuning Into Digital Vide...

Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...

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