5 Questions to Ask Your Potential Programmatic Buying Partner
Media

5 Questions to Ask Your Potential Programmatic Buying Partner

10y Kristin Kovner

5 Questions to Ask Your Potential Programmatic Buy...

With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...

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A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night
Media

A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

10y Tessa Wegert

A Strategy as Good as Gold – How 2 Brands Took on ...

What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...

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Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform
Media

Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying P...

10y Yuyu Chen

Ketchum Collaborates With Tech Companies to Launch...

Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...

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"House of Cards," "True Detective," and TV Marketing Strategy Takeaways
Media

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

10y Tessa Wegert

"House of Cards," "True Detective," and TV Marketi...

Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...

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Best Practices for B2B Content Marketing With Video
Media

Best Practices for B2B Content Marketing With Video

10y Kristin Kovner

Best Practices for B2B Content Marketing With Vide...

As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost
Media

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

10y Tessa Wegert

Enhanced Cross-Media Measurement Tools to Give Cam...

As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...

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ClickZ's Super Bowl XLVIII Live Coverage
Media

ClickZ's Super Bowl XLVIII Live Coverage

10y Lisa Lacy

ClickZ's Super Bowl XLVIII Live Coverage

Check back here all night for the latest Super Bowl ad buzz. Read More...

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3 Viral Video Lessons From Super Bowl Ads
Media

3 Viral Video Lessons From Super Bowl Ads

10y Tessa Wegert

3 Viral Video Lessons From Super Bowl Ads

Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...

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How to Prove the ROI of an Event
Media

How to Prove the ROI of an Event

10y Kristin Kovner

How to Prove the ROI of an Event

20 ways to measure the success, or failure, of an event. Read More...

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Last Year Was About Content, But 2014 Will Be the Year of the Story
Media

Last Year Was About Content, But 2014 Will Be the Year of the Story

10y Tessa Wegert

Last Year Was About Content, But 2014 Will Be the ...

It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...

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CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Display Advertising

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Pr...

10y Melanie White

CES 2014: Yahoo Reveals Aviate Acquisition, News D...

Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...

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No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website
Media

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

10y Kristin Kovner

No.4 Most Read Article of 2013: 5 Best Practices f...

When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...

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Netflix's Binge Viewing Behavior Poses Threat to Marketers
Media

Netflix's Binge Viewing Behavior Poses Threat to Marketers

10y Dave Neal

Netflix's Binge Viewing Behavior Poses Threat to M...

Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to ma...

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Don't Tell Your Brand Story Without Display Ads
Media

Don't Tell Your Brand Story Without Display Ads

10y Tessa Wegert

Don't Tell Your Brand Story Without Display Ads

Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...

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Be Thankful for These 10 Online Marketing Trends
Media

Be Thankful for These 10 Online Marketing Trends

10y Kristin Kovner

Be Thankful for These 10 Online Marketing Trends

Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...

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Native Advertising in 4 Easy Steps
Marketing

Native Advertising in 4 Easy Steps

10y Tessa Wegert

Native Advertising in 4 Easy Steps

Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...

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8 Simple Rules for Stronger PowerPoint Presentations
Media

8 Simple Rules for Stronger PowerPoint Presentations

10y Kristin Kovner

8 Simple Rules for Stronger PowerPoint Presentatio...

Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...

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How Auto Brands Are Driving the Success of Online Films
Media

How Auto Brands Are Driving the Success of Online Films

10y Tessa Wegert

How Auto Brands Are Driving the Success of Online ...

What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...

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Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video
Media

Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

10y Tessa Wegert

Stuck in the Visual Web: 6 Strategies for Winning ...

What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...

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StreetFight Summit: In Local Marketing, How Close is Close Enough?
Media

StreetFight Summit: In Local Marketing, How Close is Close Enough?

10y Kristin Kovner

StreetFight Summit: In Local Marketing, How Close ...

Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...

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Respect Your Readers - Best Practices in Labeling Your Native Ads
Asia

Respect Your Readers - Best Practices in Labeling Your Native Ads

10y Razlan Manjaji

Respect Your Readers - Best Practices in Labeling ...

What's the right way to label your native ads? Let's look at these examples. Read More...

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The Next Iteration of Native Advertising Will Be Interactive
Media

The Next Iteration of Native Advertising Will Be Interactive

10y Tessa Wegert

The Next Iteration of Native Advertising Will Be I...

What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...

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Not So Fast! 7 Hurdles to the Big Data Revolution
Media

Not So Fast! 7 Hurdles to the Big Data Revolution

10y Kristin Kovner

Not So Fast! 7 Hurdles to the Big Data Revolution

Behind the big data hype are a few realities that threaten to stall the revolution. Read More...

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Digital or Interactive? Brands Exemplify Modern Media Trends
Media

Digital or Interactive? Brands Exemplify Modern Media Trends

11y Tessa Wegert

Digital or Interactive? Brands Exemplify Modern Me...

The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...

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Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
Ad Industry Metrics

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

11y Yuyu Chen

Paid Media Spend Rising, 96% of Brands Use Owned: ...

The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...

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The Annoying Consequences of an Awesome System
Media

The Annoying Consequences of an Awesome System

11y Frank Sinton

The Annoying Consequences of an Awesome System

Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...

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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Media

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in ...

11y Lisa Raehsler

Google Adds Estimated Total Conversions to Track C...

Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...

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