With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleWhat became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...
View articleOmnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleAs content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleCheck back here all night for the latest Super Bowl ad buzz. Read More...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View article20 ways to measure the success, or failure, of an event. Read More...
View articleIt might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...
View articleYahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...
View articleWhen executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...
View articleNetflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to ma...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleAdmit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...
View articleWhat is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...
View articleWhat makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleWhat's the right way to label your native ads? Let's look at these examples. Read More...
View articleWhat better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...
View articleBehind the big data hype are a few realities that threaten to stall the revolution. Read More...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleThe new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...
View articleSure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...
View articleGoogle AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...
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