GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers.
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will ... read more
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has ... read more
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Now that you’ve written your high-performing email, there’s one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it’s important to know exactly which metrics to base your email performance assessment off of.
Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also providing a more timely and relevant experience for prospects and customers.
