Questions that journalists will ask you and how to avoid being caught out
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more
Media Planning
Brainwriting: the secret to great ideas
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will ... read more
What can digital PR learn from traditional PR?
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has ... read more
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Why Tencent’s deals with Publicis and WPP are good for global advertisers
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
What 50 years of Super Bowl advertising has taught us
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
It’s time to make online ads good again; the industry depends on it
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Has Gen Z killed channel marketing or redefined it?
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
