GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers.
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will ... read more
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has ... read more
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion?
Big banks might have been too big to fail, but they’re not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services market, challenger banks are taking aim at the customer bases of their larger competitors. Here’s how traditional banks are fighting back and attempting to convince their customers to stay put.
Amazon’s star is in the ascendancy, thanks to the company’s ability to evolve along with customers’ behaviors and expectations. As ecommerce grows in nontraditional categories, it’s more crucial than ever for marketers to have an Amazon strategy.
The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency will drop to near zero. Here’s a sample of the ways in which 5G is set to change the game for the media industry, and marketing more broadly.
