GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers.
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will ... read more
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has ... read more
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
A campaign landing page is at the forefront of your brand’s reputation for new customers, but 96% of visitors who go to a website aren’t ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But how does a CDP differ from other data management solutions like a Data Management Platform (DMP), and what essential functionality does it need to nail?
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here’s how some of them responded.
