Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.