Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

1m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

8m Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

9m Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Fool-proof tips to make media planning more approachable than ever

Digital Marketing Fool-proof tips to make media planning more approachable than ever

12m Yair Yaskerovitch

Fool-proof tips to make media planning more approa...

Media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked i...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

12m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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AI and automation can make marketers champions again

AI & Automation AI and automation can make marketers champions again

2y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Digital to receive lion's share of new ad dollars in 2017

Media Digital to receive lion's share of new ad dollars in 2017

5y Al Roberts

Digital to receive lion's share of new ad dollars ...

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...

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​How young marketers have an impact on marketing strategies

Marketing ​How young marketers have an impact on marketing strategies

5y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

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Questions that journalists will ask you and how to avoid being caught out

Content Questions that journalists will ask you and how to avoid being caught out

5y John Baker

Questions that journalists will ask you and how to...

Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediatel...

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Brainwriting: the secret to great ideas

Acquisition Brainwriting: the secret to great ideas

5y Emma Derbyshire

Brainwriting: the secret to great ideas

Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...

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What can digital PR learn from traditional PR?

Acquisition What can digital PR learn from traditional PR?

5y Sarah McGhie

What can digital PR learn from traditional PR?

I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...

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Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

5y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

5y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

5y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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Better visual marketing in eight easy steps

Marketing Better visual marketing in eight easy steps

6y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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What 50 years of Super Bowl advertising has taught us

Acquisition What 50 years of Super Bowl advertising has taught us

6y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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It’s time to make online ads good again; the industry depends on it

Marketing It’s time to make online ads good again; the industry depends on it

6y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Has Gen Z killed channel marketing or redefined it?

Insights Has Gen Z killed channel marketing or redefined it?

6y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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The consumer gravity effect: why it should be a force for your marketing

Media The consumer gravity effect: why it should be a force for your marketing

6y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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How five brands in APAC are using Instagram's self-serve ads

Acquisition How five brands in APAC are using Instagram's self-serve ads

6y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

6y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Why can't we all do a little less polluting?

Media Why can't we all do a little less polluting?

6y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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3 Steps to a Better Site Redesign

Media 3 Steps to a Better Site Redesign

6y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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The Practical Guide to Programmatic Planning in China: Part 2

Asia The Practical Guide to Programmatic Planning in China: Part 2

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...

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The Moving Middle

Media The Moving Middle

6y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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4 Surefire Ways to Maximize Ad Spend in 2015

Media 4 Surefire Ways to Maximize Ad Spend in 2015

7y Guest

4 Surefire Ways to Maximize Ad Spend in 2015

These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...

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China's Rising Middle Class Drives Mobile Ad Spend

Asia China's Rising Middle Class Drives Mobile Ad Spend

7y Sophie Loras

China's Rising Middle Class Drives Mobile Ad Spend

China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...

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