Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution?
Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started.
Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know.
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher.
These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year.
China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty.
As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page.
It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible.
Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole.