What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution?
Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started.
Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know.
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher.
These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year.