As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....
View articleThese four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleAs the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View articleClients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleConsumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...
View articleAs the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleContent marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
View articleTV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
View articleSophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...
View articleOMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...
View articleAirwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...
View articleConsider these 5 ways before you market your products online. Read More...
View articleDesmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Read More...
View articleConsider these 8 factors to develop successful digital marketing in China. Read More...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
View articleAs the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...
View articleLeapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...
View articleNew research from Sticky finds that 77 percent of viewable ads are never seen. Read More...
View articlePictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...
View articleWhile it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...
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