The Moving Middle
Media

The Moving Middle

9y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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4 Surefire Ways to Maximize Ad Spend in 2015
Media

4 Surefire Ways to Maximize Ad Spend in 2015

9y Guest

4 Surefire Ways to Maximize Ad Spend in 2015

These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...

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China's Rising Middle Class Drives Mobile Ad Spend
Asia

China's Rising Middle Class Drives Mobile Ad Spend

9y Sophie Loras

China's Rising Middle Class Drives Mobile Ad Spend

China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...

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People, Product, and Technology: Planning for 2015
Media

People, Product, and Technology: Planning for 2015

9y Christian Nahas

People, Product, and Technology: Planning for 2015

As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...

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2015 Planning - Big Budget Considerations for Every CMO
Marketing

2015 Planning - Big Budget Considerations for Every CMO

10y Michael Della Penna

2015 Planning - Big Budget Considerations for Ever...

It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency
Asia

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific ...

10y Jon Wade

PR & Creativity: Questions Clients Should Be A...

Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...

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Creating a Model for Content Investment
Marketing

Creating a Model for Content Investment

10y Robin Neifield

Creating a Model for Content Investment

The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...

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How Long Will It Take for Brands to Catch Up to the Mobile Consumer?
Media

How Long Will It Take for Brands to Catch Up to the Mobile Consumer?

10y Dana Hayes Jr.

How Long Will It Take for Brands to Catch Up to th...

Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...

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Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars
Media

Measurement Matters: How Advertisers Could Be Missing an Opportunity to Dri...

10y Dana Hayes Jr.

Measurement Matters: How Advertisers Could Be Miss...

As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...

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Tried It, Doesn't Work!
Asia

Tried It, Doesn't Work!

10y Jon Wade

Tried It, Doesn't Work!

Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...

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Is iGRP Dumbing Down Digital?
Asia

Is iGRP Dumbing Down Digital?

10y Charlie Wang

Is iGRP Dumbing Down Digital?

With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...

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Addressable Television Is Ready for Prime Time
Media

Addressable Television Is Ready for Prime Time

10y Dana Hayes Jr.

Addressable Television Is Ready for Prime Time

TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...

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5 Digital Media Buying Trends to Watch in China
Asia

5 Digital Media Buying Trends to Watch in China

10y Charlie Wang

5 Digital Media Buying Trends to Watch in China

The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...

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Magna Global: 12 Facts on Digital Advertising in China
Asia

Magna Global: 12 Facts on Digital Advertising in China

10y Adaline Lau

Magna Global: 12 Facts on Digital Advertising in C...

An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...

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Think: Mobile First
Media

Think: Mobile First

10y Dana Hayes Jr.

Think: Mobile First

Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...

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Q&A: Will 2014 Be the Year of Multiscreen Marketing?
Asia

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

10y Adaline Lau

Q&A: Will 2014 Be the Year of Multiscreen Marketin...

OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...

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VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising
Asia

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

10y Adaline Lau

VIDEO: Omnicom and Airwave APAC on Mobile and Smar...

Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...

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5 Approaches for SMBs to Set Up An Internet Marketing Team
Asia

5 Approaches for SMBs to Set Up An Internet Marketing Team

10y Gordon Choi

5 Approaches for SMBs to Set Up An Internet Market...

Consider these 5 ways before you market your products online. Read More...

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RS Components: Developing Omni-Channel Marketing Across Markets [Video]
Asia

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

10y Adaline Lau

RS Components: Developing Omni-Channel Marketing A...

Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Read More...

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An Online Marketing Checklist for China
Asia

An Online Marketing Checklist for China

10y Gordon Choi

An Online Marketing Checklist for China

Consider these 8 factors to develop successful digital marketing in China. Read More...

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Native Advertising Litmus Test: 4 Questions to Ask of Your Content
Media

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

10y Leah Block

Native Advertising Litmus Test: 4 Questions to Ask...

As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...

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Mobile Demand Will Rocket with Improved People-Based Targeting
Media

Mobile Demand Will Rocket with Improved People-Based Targeting

10y Dana Hayes Jr.

Mobile Demand Will Rocket with Improved People-Bas...

Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...

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D-Day: The Cookie is Crumbling
Media

D-Day: The Cookie is Crumbling

10y Dana Hayes Jr.

D-Day: The Cookie is Crumbling

As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...

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Video Advertising is Evolving in China
Asia

Video Advertising is Evolving in China

10y Guest

Video Advertising is Evolving in China

Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...

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77% of Display Ads are Never Seen: Sticky
Media

77% of Display Ads are Never Seen: Sticky

10y Leah Block

77% of Display Ads are Never Seen: Sticky

New research from Sticky finds that 77 percent of viewable ads are never seen. Read More...

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How to Leverage Premium Assets to Create More Engaging Digital Ads
Media

How to Leverage Premium Assets to Create More Engaging Digital Ads

10y Guest

How to Leverage Premium Assets to Create More Enga...

Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...

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Big Data vs. Better Data: Marketing Beyond Hunting & Gathering
Data insights

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

11y Dana Hayes Jr.

Big Data vs. Better Data: Marketing Beyond Hunting...

While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...

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