China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty.
As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page.
It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible.
Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole.
The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend.
Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space?
As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods by which we are measuring effectiveness.
Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation.
With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why.
TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of specific ads to specific households for TV advertising.