More Effective Data Solutions: Bridging CRM and Digital Marketing
Media

More Effective Data Solutions: Bridging CRM and Digital Marketing

11y Dana Hayes Jr.

More Effective Data Solutions: Bridging CRM and Di...

Integrating longstanding marketing practices with new customer communication channels. Read More...

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Screened Out
Asia

Screened Out

11y Mandeep Grover

Screened Out

Is multi-screening the new buzzword? A few tips to get you started. Read More...

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Groupon Launches Affiliate Marketing Platform
Media

Groupon Launches Affiliate Marketing Platform

11y Lisa Lacy

Groupon Launches Affiliate Marketing Platform

The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make ...

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4 Common Landing Page Mistakes
Media

4 Common Landing Page Mistakes

11y Leah Block

4 Common Landing Page Mistakes

If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall...

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Native Advertising in an Online World: 3 Questions for Marketers
Media

Native Advertising in an Online World: 3 Questions for Marketers

11y Razlan Manjaji

Native Advertising in an Online World: 3 Questions...

Advertorials in print and online serve different purposes. Consider these factors. Read More...

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There May Be More Media Waste in Your Campaign Than You Think
Media

There May Be More Media Waste in Your Campaign Than You Think

11y Leah Block

There May Be More Media Waste in Your Campaign Tha...

To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification fo...

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The Challenge of RTB/DSP in China
Asia

The Challenge of RTB/DSP in China

11y Charlie Wang

The Challenge of RTB/DSP in China

While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...

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Estee Lauder Endorses YouTube's TrueView Ad Format
Asia

Estee Lauder Endorses YouTube's TrueView Ad Format

11y Adaline Lau

Estee Lauder Endorses YouTube's TrueView Ad Format

Including stats on YouTube's Generation C in Hong Kong. Read More...

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Pre-Rolling in the Deep
Asia

Pre-Rolling in the Deep

11y Simon Geenty

Pre-Rolling in the Deep

Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a r...

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Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Asia

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

11y Adaline Lau

Yahoo and Millward Brown to Lift ROI for Branding ...

The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...

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How to Effectively Leverage Social Media
Media

How to Effectively Leverage Social Media

11y Leah Block

How to Effectively Leverage Social Media

Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel....

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Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China
Asia

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

11y Adaline Lau

Tencent and DG Mediamind: Third-Party Ad Serving G...

Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...

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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Asia

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

11y Adaline Lau

MediaQuark Unveils Programmatic Media Trading for ...

Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...

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The Collaborative Economy: How It's Changing the Way People Consume Brands
Asia

The Collaborative Economy: How It's Changing the Way People Consume Brands

11y Vincent Teo

The Collaborative Economy: How It's Changing the W...

And how brands can tap into this culture of sharing. Read More...

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The Rush to Go Live With Mobile
Media

The Rush to Go Live With Mobile

11y Leah Block

The Rush to Go Live With Mobile

Why is everyone rushing into mobile if very few seem confident about what they are doing? Read More...

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Big Data Is Not Like Teenage Sex
Asia

Big Data Is Not Like Teenage Sex

11y Ohad Hecht

Big Data Is Not Like Teenage Sex

Let's start by exploring what big data is used for in marketing. Read More...

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AOL First Major Company to Certify Sales Staff With IAB Exam
Media

AOL First Major Company to Certify Sales Staff With IAB Exam

11y James Dohnert

AOL First Major Company to Certify Sales Staff Wit...

AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Read More...

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Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Asia

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

11y Adaline Lau

Q&A with Kinetic ONE: Video Content Marketing ...

While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...

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Programmatic Buying: What We've Learned and Where We're Going
Media

Programmatic Buying: What We've Learned and Where We're Going

11y Leah Block

Programmatic Buying: What We've Learned and Where ...

An interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it. Read More...

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The Evolution of Media Planners
Asia

The Evolution of Media Planners

11y Charlie Wang

The Evolution of Media Planners

Media planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...

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Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Asia

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

11y Adaline Lau

Xaxis Expands Asia Footprint in Thailand, Taiwan, ...

WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...

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5 Mistakes Killing Your Marketing
Media

5 Mistakes Killing Your Marketing

11y Kristin Kovner

5 Mistakes Killing Your Marketing

For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Read More...

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What Display Ad Tech Can Learn From Wall Street or Not
Asia

What Display Ad Tech Can Learn From Wall Street or Not

11y Adaline Lau

What Display Ad Tech Can Learn From Wall Street or...

Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...

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Solving for Media Fragmentation
Media

Solving for Media Fragmentation

11y Leah Block

Solving for Media Fragmentation

In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Read More...

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AdzCentral Evolves as RTB Gains Traction in Asia
Asia

AdzCentral Evolves as RTB Gains Traction in Asia

11y Adaline Lau

AdzCentral Evolves as RTB Gains Traction in Asia

The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...

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Don't Miss the Merits of Augmented Reality in Mobile Marketing
Asia

Don't Miss the Merits of Augmented Reality in Mobile Marketing

11y Darren Yan

Don't Miss the Merits of Augmented Reality in Mobi...

And brand owners must consider these data points before any AR deployment. Read More...

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Perception Is Reality in Japan
Asia

Perception Is Reality in Japan

11y Andy Radovic

Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...

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