Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space.
OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China.
Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year.
Consider these 5 ways before you market your products online.
Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization.
Consider these 8 factors to develop successful digital marketing in China.
As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content.
Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them.
As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms.
Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice.