A Closer Look at Audience Buy in China
Asia

A Closer Look at Audience Buy in China

11y Charlie Wang

A Closer Look at Audience Buy in China

This buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...

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Are Banner Clicks the Devil?
Asia

Are Banner Clicks the Devil?

11y Matt Harty

Are Banner Clicks the Devil?

People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...

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Don't Just Check the Box on Content
Media

Don't Just Check the Box on Content

11y Kristin Kovner

Don't Just Check the Box on Content

Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Read More...

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Is Programmatic Premium?
Media

Is Programmatic Premium?

11y Chris O'Hara

Is Programmatic Premium?

Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Read More...

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Does Your Brand Have a Content Marketing Strategy?
Asia

Does Your Brand Have a Content Marketing Strategy?

11y Andy Radovic

Does Your Brand Have a Content Marketing Strategy?

An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified ...

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Building the Digital Agency of the Future
Asia

Building the Digital Agency of the Future

11y Vincent Teo

Building the Digital Agency of the Future

Consider these five suggestions to manage this paradigm shift within the agency. Read More...

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Back-to-Basics Digital Marketing
Media

Back-to-Basics Digital Marketing

11y Kristin Kovner

Back-to-Basics Digital Marketing

To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Read More...

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The APAC Marketer's 2013 Shopping List
Asia

The APAC Marketer's 2013 Shopping List

11y Max Sim

The APAC Marketer's 2013 Shopping List

Here is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...

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The Importance of Responsive Web Design in 2013
Asia

The Importance of Responsive Web Design in 2013

11y RP Singh

The Importance of Responsive Web Design in 2013

Let's look at some advantages of using responsive web design for your business. Read More...

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The Digital Agency of the Future
Asia

The Digital Agency of the Future

11y Vincent Teo

The Digital Agency of the Future

Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...

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Shazam: Connecting TV and Digital Like Never Before - Part 2
Asia

Shazam: Connecting TV and Digital Like Never Before - Part 2

11y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...

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2013 Digital Media Buying Trends in China
Asia

2013 Digital Media Buying Trends in China

11y Charlie Wang

2013 Digital Media Buying Trends in China

Six trends media planners and brand marketers should consider for the year. Read More...

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Shazam: Connecting TV and Digital Like Never Before - Part 1
Asia

Shazam: Connecting TV and Digital Like Never Before - Part 1

11y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Read More...

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A Case for Human Value in the Media Planning Process
Media

A Case for Human Value in the Media Planning Process

11y Hollis Thomases

A Case for Human Value in the Media Planning Proce...

Conversations with industry folks who work outside of ad exchanges. Read More...

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RTB: Blessing or Curse? [Video]
Asia

RTB: Blessing or Curse? [Video]

11y Adaline Lau

RTB: Blessing or Curse? [Video]

Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Read More...

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Digital Strategy Decisions
Asia

Digital Strategy Decisions

11y Christian Arno

Digital Strategy Decisions

Consider this approach to planning your digital strategy. Read More...

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Millennial Brain Responds Differently to Digital Media
Media

Millennial Brain Responds Differently to Digital Media

11y Susan Kuchinskas

Millennial Brain Responds Differently to Digital M...

Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...

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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Media

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

11y Hollis Thomases

Premium vs. Programmatic Ad Sales: Can Both Coexis...

A look at where the future of online media buying is going. Read More...

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Aggregate Knowledge Lets Advertisers See 'What If?'
Media

Aggregate Knowledge Lets Advertisers See 'What If?'

11y Susan Kuchinskas

Aggregate Knowledge Lets Advertisers See 'What If?...

Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments w...

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Paid and Earned Media: How to Use Them Together?
Asia

Paid and Earned Media: How to Use Them Together?

11y MP Singh

Paid and Earned Media: How to Use Them Together?

Consider this approach to measure the impact of Facebook ads on earned media. Read More...

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Data Management Platforms in India - Keys to Success
Asia

Data Management Platforms in India - Keys to Success

11y RP Singh

Data Management Platforms in India - Keys to Succe...

DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...

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Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store
Asia

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

11y Adaline Lau

Groupon Display Ads Raised Sales by 30 Percent; Un...

Groupon Hong Kong's display campaign drove sales using new production tool. Read More...

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From Mad Men to Math Men - Insights From I-Com Global Summit 2012
Analytics

From Mad Men to Math Men - Insights From I-Com Global Summit 2012

11y Joni Ngai

From Mad Men to Math Men - Insights From I-Com Glo...

I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...

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Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies
Media

Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies

11y Hollis Thomases

Ad:Tech 2012: New Insights, Facts, and Cool Ad Tec...

Interviews and observations on the state of mobile and digital marketing from ad:tech. Read More...

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Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
Asia

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

11y Adaline Lau

Japan Leads Asia in RTB Spending and other Data-Dr...

Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...

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Sponsored Reviews Form Basis for Earned Ad Platform
Acquisition

Sponsored Reviews Form Basis for Earned Ad Platform

11y Mary Lisbeth D'Amico

Sponsored Reviews Form Basis for Earned Ad Platfor...

When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products....

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Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping
Asia

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

11y Adaline Lau

Isobar NowLab in Asia - Think Smart TV, NFC, and 3...

NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...

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