How to Reach TV Audience Through Apps: The New Ecosystem
Asia

How to Reach TV Audience Through Apps: The New Ecosystem

11y Sandeep Amar

How to Reach TV Audience Through Apps: The New Eco...

Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Read More...

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Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Asia

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

11y Adaline Lau

Turn Opens Asia HQ in Hong Kong, Eyes Japan and Ch...

The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...

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Mobile First? Hold That Thought...
Asia

Mobile First? Hold That Thought...

11y Erik Hallander

Mobile First? Hold That Thought...

Mobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Read More...

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Email Advertising Still Delivers Productive Ad Results
Media

Email Advertising Still Delivers Productive Ad Results

11y Hollis Thomases

Email Advertising Still Delivers Productive Ad Res...

With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...

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The Reality of 3-Screen Convergence
Media

The Reality of 3-Screen Convergence

12y Jessica Richards

The Reality of 3-Screen Convergence

Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. ...

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Dear Agencies: Stop Validating Your Own Success Metrics – Part 1
Analytics

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

12y Charlie Wang

Dear Agencies: Stop Validating Your Own Success Me...

As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...

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Retargeting: Consumer Research Opportunity for Brand Marketers
Asia

Retargeting: Consumer Research Opportunity for Brand Marketers

12y Sandeep Amar

Retargeting: Consumer Research Opportunity for Bra...

Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...

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Paid Search Marketing – The (other) Leanest Line Item in the Media Plan
Asia

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

12y Prabhvir Sahmey

Paid Search Marketing – The (other) Leanest Line I...

10 myths to paid search marketing every brand marketer should pay attention to. Read More...

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The Video Opportunity in Japan
Asia

The Video Opportunity in Japan

12y Andy Radovic

The Video Opportunity in Japan

Client interest in video is high and will only continue as budgets shift more into digital. Read More...

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Naver Curates a Strong Following in Japan
Asia

Naver Curates a Strong Following in Japan

12y Jeff Lippold

Naver Curates a Strong Following in Japan

Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...

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Future Mobile Features to Shift Time From Stores to Mobile
Asia

Future Mobile Features to Shift Time From Stores to Mobile

12y Andy Chang

Future Mobile Features to Shift Time From Stores t...

It's time for apps to think inside the stores rather than just getting people there. Consider these approaches. Read More...

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The Search Guys vs. Display Performance Marketing
Asia

The Search Guys vs. Display Performance Marketing

12y Prabhvir Sahmey

The Search Guys vs. Display Performance Marketing

Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Read More...

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14 Good Reasons to Push Back on Media Clients
Media

14 Good Reasons to Push Back on Media Clients

12y Hollis Thomases

14 Good Reasons to Push Back on Media Clients

How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Read More...

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Top 10 Reasons Search Comes First
Media

Top 10 Reasons Search Comes First

12y Jessica Richards

Top 10 Reasons Search Comes First

Paid and organic search optimization is the crux of facilitating a positive consumer experience. Read More...

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Does Smart TV Feature in Your Digital Strategy?
Asia

Does Smart TV Feature in Your Digital Strategy?

12y Simon Small

Does Smart TV Feature in Your Digital Strategy?

If you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Read More...

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A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Asia

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

12y Karen Ho

A DSP/Ad Exchange Discussion: Improvement or Hurdl...

Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...

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The Age Of Transmedia: How Brands Can Tell Better Stories
Asia

The Age Of Transmedia: How Brands Can Tell Better Stories

12y Vincent Teo

The Age Of Transmedia: How Brands Can Tell Better ...

Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...

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Aegis Bolsters Digital Media and Search in China via Local Ventures
Asia

Aegis Bolsters Digital Media and Search in China via Local Ventures

12y Adaline Lau

Aegis Bolsters Digital Media and Search in China v...

Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Read More...

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A Timeline of Recent Facebook Ad Changes
Media

A Timeline of Recent Facebook Ad Changes

12y Hollis Thomases

A Timeline of Recent Facebook Ad Changes

A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to ...

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A Client's View of Mobile Advertising
Asia

A Client's View of Mobile Advertising

12y Darren Yan

A Client's View of Mobile Advertising

Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...

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Winning the Last Inch
Asia

Winning the Last Inch

12y Andy Chang

Winning the Last Inch

The future of mobile advertising is not looking like advertising. Here's why. Read More...

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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Asia

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Tec...

12y Adaline Lau

Q&A: Responsive Design, Mobile Apps, and What It M...

Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...

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U.K. Digital Ad Market to Hit $8.3B in 2012
Media

U.K. Digital Ad Market to Hit $8.3B in 2012

12y ClickZ News Staff

U.K. Digital Ad Market to Hit $8.3B in 2012

Mobile search is helping to fuel additional spending in digital. Read More...

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Hulu in Japan: Adds HBO and Expands Device Footprint
Asia

Hulu in Japan: Adds HBO and Expands Device Footprint

12y Adaline Lau

Hulu in Japan: Adds HBO and Expands Device Footpri...

Hulu inks content partnership with HBO in Japan. Read More...

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China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

12y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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A YouTube Primer for Media Planning Success
Media

A YouTube Primer for Media Planning Success

12y Hollis Thomases

A YouTube Primer for Media Planning Success

With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as ...

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Gamification in the Friendly Skies
Asia

Gamification in the Friendly Skies

12y Mark Schreiber

Gamification in the Friendly Skies

I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...

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