The science of data…impacting the art of digital media planning. Read More...
View articleMedia and marketing plans need to start with and always reinforce the business strategy. Read More...
View articleIt is important for us to ask: just because we can target people, should we? Read More...
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View articleOmnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year. Read More...
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View articleMedia planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...
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View articleDigital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Read More...
View articleConsider incorporating these three opportunities into your brand's future social CRM roadmap. Read More...
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View articleHere's why these principles haven't changed at all when it comes to digital. Read More...
View articleAn interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Read M...
View articleIt might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...
View articleFive guidelines for making cross-channel content optimization central to your media planning strategy. Read More...
View articleDisplay advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...
View articleRecession or no recession, spending on digital advertising will continue to grow this year. Read More...
View articleAs digital video heats up, here's what media planners should expect to be talking about. Read More...
View articleSearch specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...
View articleFour-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...
View articleIf your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Read More...
View articleMatt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...
View articleConsider these five factors when planning and buying online ads in China. Read More...
View articleOptimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three ...
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