Get With the Program(matic Buying)!
Media

Get With the Program(matic Buying)!

12y Jessica Richards

Get With the Program(matic Buying)!

The science of data…impacting the art of digital media planning. Read More...

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It's All About the Strategy, Stupid!
Media

It's All About the Strategy, Stupid!

12y Hollis Thomases

It's All About the Strategy, Stupid!

Media and marketing plans need to start with and always reinforce the business strategy. Read More...

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The New Age of Data Marketing
Asia

The New Age of Data Marketing

12y Matt Harty

The New Age of Data Marketing

It is important for us to ask: just because we can target people, should we? Read More...

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Negotiating the Best Deal for Online Ad Inventory
Media

Negotiating the Best Deal for Online Ad Inventory

12y Darren Yan

Negotiating the Best Deal for Online Ad Inventory

How should advertisers react to this new entrant in an already crowded display advertising space? Read More...

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Future of TV
Asia

Future of TV

12y Pushkar Sane

Future of TV

To be born again, TV must die first. Read More

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Pondering Multi-Screen Media Planning
Media

Pondering Multi-Screen Media Planning

12y Hollis Thomases

Pondering Multi-Screen Media Planning

How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? R...

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Omnicom Media Group China to Acquire NIM Digital
Asia

Omnicom Media Group China to Acquire NIM Digital

12y Anna Maria Virzi

Omnicom Media Group China to Acquire NIM Digital

Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year. Read More...

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4 Mobile Trends to Watch
Media

4 Mobile Trends to Watch

12y Jessica Richards

4 Mobile Trends to Watch

Data capturing, adaptable content, social media, and activation. Read More...

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What Media Planners Need to Know About Programmatic Buying
Media

What Media Planners Need to Know About Programmatic Buying

12y Hollis Thomases

What Media Planners Need to Know About Programmati...

Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...

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The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Asia

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

12y Vikas Gulati

The Overcrowded Display Ecosystem: Is The Pie Big ...

An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...

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Internet Radio Lets Advertisers Tune in to Their Creativity
Media

Internet Radio Lets Advertisers Tune in to Their Creativity

12y Myk Willis

Internet Radio Lets Advertisers Tune in to Their C...

Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Read More...

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What's Next for Social CRM?
Asia

What's Next for Social CRM?

12y Andy Chang

What's Next for Social CRM?

Consider incorporating these three opportunities into your brand's future social CRM roadmap. Read More...

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The Best of 2012's IAB Annual Leadership Meeting
Media

The Best of 2012's IAB Annual Leadership Meeting

12y Hollis Thomases

The Best of 2012's IAB Annual Leadership Meeting

Six highlights and five takeaways from the meeting. Read More...

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Pinterest - Should Marketers Care?
Media

Pinterest - Should Marketers Care?

12y Jessica Richards

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest. Read More...

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Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Asia

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

12y Vikas Gulati

Search, Display, and the Media Multiplier Effect –...

Here's why these principles haven't changed at all when it comes to digital. Read More...

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Does Super Bowl XLVI Portend the Future of Media Planning?
Media

Does Super Bowl XLVI Portend the Future of Media Planning?

12y Hollis Thomases

Does Super Bowl XLVI Portend the Future of Media P...

An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Read M...

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Demand-Side Platforms – Is India ready?
Asia

Demand-Side Platforms – Is India ready?

12y RP Singh

Demand-Side Platforms – Is India ready?

It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...

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Paid, Owned, and Earned Content…Ineffective Without Optimization
Media

Paid, Owned, and Earned Content…Ineffective Without Optimization

12y Jessica Richards

Paid, Owned, and Earned Content…Ineffective Withou...

Five guidelines for making cross-channel content optimization central to your media planning strategy. Read More...

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Display 2.0 – 5 Things You Need to Know
Asia

Display 2.0 – 5 Things You Need to Know

12y Vikas Gulati

Display 2.0 – 5 Things You Need to Know

Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...

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Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]
Asia

Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]

12y Arun Kumar

Exchange-Based Buying and Data Integration - Trend...

Recession or no recession, spending on digital advertising will continue to grow this year. Read More...

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What Advertisers Should Know About Video in 2012
Media

What Advertisers Should Know About Video in 2012

12y Hollis Thomases

What Advertisers Should Know About Video in 2012

As digital video heats up, here's what media planners should expect to be talking about. Read More...

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2012 Trends: More Accountability in Tracking Metrics [Video]
Asia

2012 Trends: More Accountability in Tracking Metrics [Video]

12y Kate Clough

2012 Trends: More Accountability in Tracking Metri...

Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...

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Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Display Advertising

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

12y Zachary Rodgers

Yahoo Finds Its CEO: Scott Thompson, Former PayPal...

Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...

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And Then What…Becoming a Marketing Engineer in 2012
Media

And Then What…Becoming a Marketing Engineer in 2012

12y Harry Gold

And Then What…Becoming a Marketing Engineer in 201...

If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Read More...

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2012 Trends: Data, RTB, and DSPs [Video]
Asia

2012 Trends: Data, RTB, and DSPs [Video]

12y Matt Harty

2012 Trends: Data, RTB, and DSPs [Video]

Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...

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China Internet Advertising 101
Asia

China Internet Advertising 101

12y Karen Ho

China Internet Advertising 101

Consider these five factors when planning and buying online ads in China. Read More...

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Cross-Channel Optimization: Why It Will Change Advertising
Asia

Cross-Channel Optimization: Why It Will Change Advertising

12y Arun Kumar

Cross-Channel Optimization: Why It Will Change Adv...

Optimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three ...

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