How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more
I have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective ... read more
Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to ... read more
“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. ... read more