Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
To avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is ... read more
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportunity to target the right audience at the right time.
When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space.
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? ... read more
The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?