Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey?
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking ... read more
The art of creating menus that make users tap them open and intuitively know how to use when they do.
Banking via an app is now more popular with customers than using a website, with BBA stats showing there are 11m logins in ... read more
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should ... read more