VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors, at the same time.
The infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps ... read more
Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today
Get in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your ... read more
Low mobile conversion rates have discouraged many a marketer, but new research suggests a better way to connect with smartphone users.
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of ... read more
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. ... read more
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential ... read more
Concerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smartphones also began ... read more
The main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things: it ... read more
“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.” ... read more