Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly.
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
Mobile commerce is starting to become habitual, according to a new survey, with 2.5m people in the UK making a purchase on ... read more
A responsive website is not a mobile strategy. There have been lots of recent articles on mobile and more and more of ... read more
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more
It’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and ... read more
During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop users and TV.
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
Testing with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the starting point.