Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleNext generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...
View articleUninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....
View articleA comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...
View articleEngaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articleViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...
View articleApple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...
View articleAs ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...
View articleCustomers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleAfter food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...
View articleThe exponential growth of mobile video advertising prompts brands to look into the emerging opportunity and develop viable strategies for attracting c...
View articleNaturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleThe advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...
View articleQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articleMobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...
View articleThere is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...
View articleMobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American...
View articleA few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...
View articleIt’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...
View articleDespite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...
View articleMarketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleCompanies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...
View articleMuch has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
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