How to acquire and engage mobile app users through feedback

Mobile How to acquire and engage mobile app users through feedback

3y George Eames

How to acquire and engage mobile app users through...

Uninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....

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Best practices to ensure your video starts and plays well on mobile

Mobile Best practices to ensure your video starts and plays well on mobile

3y Andy Favell

Best practices to ensure your video starts and pla...

A comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...

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Up your open rate with kinetic email

Email Marketing Up your open rate with kinetic email

3y Emily Alford

Up your open rate with kinetic email

Engaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...

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3 ways advertisers can combat ad fraud in mobile marketing

Digital Advertising 3 ways advertisers can combat ad fraud in mobile marketing

3y Marc Porcelli

3 ways advertisers can combat ad fraud in mobile m...

Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...

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Which mobile ad formats really catch the consumer's eye?

Digital Marketing Which mobile ad formats really catch the consumer's eye?

3y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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New iOS 12 – 4 big things mobile marketers need to know

Industry Developments New iOS 12 – 4 big things mobile marketers need to know

3y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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How Sam's Club and Macy's are simplifying the mobile checkout experience

Mobile How Sam's Club and Macy's are simplifying the mobile checkout experience

3y Mike O'Brien

How Sam's Club and Macy's are simplifying the mobi...

As ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...

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Mobile customers want brands to be more like Uber when they shop locally

Mobile Mobile customers want brands to be more like Uber when they shop locally

3y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

3y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

Mobile How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

3y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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What brands should know about mobile video ads

Mobile What brands should know about mobile video ads

3y Lesia Shyshko

What brands should know about mobile video ads

The exponential growth of mobile video advertising prompts brands to look into the emerging opportunity and develop viable strategies for attracting c...

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Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

Mobile Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

3y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

3y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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5G: The next great media disruption

Media 5G: The next great media disruption

4y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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QQ: The biggest digital platform you've never heard of

Asia QQ: The biggest digital platform you've never heard of

4y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

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In-app advertising vs mobile web advertising: Which is the better investment?

Digital Advertising In-app advertising vs mobile web advertising: Which is the better investment?

4y Al Roberts

In-app advertising vs mobile web advertising: Whic...

Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...

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The brand's guide to Near-Field Communication (NFC)

Emerging Technology The brand's guide to Near-Field Communication (NFC)

4y Al Roberts

The brand's guide to Near-Field Communication (NFC...

There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...

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The age of m-commerce: Why consumers love using mobile as a shopping tool

Ecommerce The age of m-commerce: Why consumers love using mobile as a shopping tool

4y Isabelle Ohnemus

The age of m-commerce: Why consumers love using mo...

Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American...

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Is it time for a QR code comeback?

Mobile Is it time for a QR code comeback?

4y Rebecca Sentance

Is it time for a QR code comeback?

A few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...

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Is SMS marketing still relevant in 2017?

Mobile Is SMS marketing still relevant in 2017?

4y Chris Camps

Is SMS marketing still relevant in 2017?

It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...

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How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

4y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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Location, location, location: Which location-marketing tech is the best?

Local Location, location, location: Which location-marketing tech is the best?

4y Al Roberts

Location, location, location: Which location-marke...

Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...

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Why AR is a better investment for brands than VR

AR & VR Why AR is a better investment for brands than VR

4y Al Roberts

Why AR is a better investment for brands than VR

Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...

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Progressive Web Apps versus Android Instant Apps: Which is better for brands?

Mobile Progressive Web Apps versus Android Instant Apps: Which is better for brands?

4y Rebecca Sentance

Progressive Web Apps versus Android Instant Apps: ...

Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...

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An introduction to WeChat: The evolution and future of China's most popular app

Asia An introduction to WeChat: The evolution and future of China's most popular app

4y Clark Boyd

An introduction to WeChat: The evolution and futur...

Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...

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What are augmented reality apps, and how can they be used for marketing?

AR & VR What are augmented reality apps, and how can they be used for marketing?

4y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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The revival of email newsletters and the rise of mobile-first email

Email & Automation The revival of email newsletters and the rise of mobile-first email

4y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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