How brands can use mobile wallets to increase consumer engagement
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more
Mobile
Should the hamburger icon be on your mobile menu?
It’s not the hamburger that’s the problem, it’s what designers do with it that counts.
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, ... read more
What makes an awesome mobile banking app?
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
M-commerce: has the mobile web finally won?
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.
Facebook unveils App Event Optimization
Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest ... read more
Thinking digital is the key to success beyond marketing
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making ... read more
Pokémon Go to get pay-per-visit ‘sponsored locations’
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more
Seven ways to make your boring product page sizzle
I have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective ... read more
