5 overlooked but rewarding mobile engagement strategies
How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use.
Mobile
Waze and Dunkin’ Donuts bring location-intelligent commerce to mobile navigation
Thanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the road, so that it's ready to go when they arrive at their local Dunkin' Donuts.
Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
How to optimize and market your app for maximum downloads
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
How video storytelling and mobile have transformed Shell’s corporate marketing
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
Foursquare’s Pilgrim SDK could lead to an explosion of location-aware apps
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
Lufthansa on virtual reality and turning an airplane into a FlyingLab
Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airline's innovative inflight digital conference and tech experience.
Five news aggregator apps to watch out for
For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from multiple sources in seconds. Here are five of the most interesting and innovative.
Why mobile video is massive and other lessons from Mobile World Congress 2017
The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobile data.
Is mobile news consumption killing the long-form article?
The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favourite writers. The popularity of mobile news is undeniable, but what impact is it having on other news sources?
