Will 2019 be a momentous year for mobile marketing?
Disruptive MarTech

Will 2019 be a momentous year for mobile marketing?

5y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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AI’s role in mobile app monetization
Mobile

AI’s role in mobile app monetization

5y Andrew Gerhart

AI’s role in mobile app monetization

Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...

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A new front door for mobile content discovery: What it means for advertisers
Mobile

A new front door for mobile content discovery: What it means for advertiser...

5y Greg Wester

A new front door for mobile content discovery: Wha...

Next generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...

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How to acquire and engage mobile app users through feedback
Mobile

How to acquire and engage mobile app users through feedback

5y George Eames

How to acquire and engage mobile app users through...

Uninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....

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Best practices to ensure your video starts and plays well on mobile
Mobile

Best practices to ensure your video starts and plays well on mobile

5y Andy Favell

Best practices to ensure your video starts and pla...

A comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...

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Up your open rate with kinetic email
Email

Up your open rate with kinetic email

5y Emily Alford

Up your open rate with kinetic email

Engaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...

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3 ways advertisers can combat ad fraud in mobile marketing
Digital Advertising

3 ways advertisers can combat ad fraud in mobile marketing

5y Marc Porcelli

3 ways advertisers can combat ad fraud in mobile m...

Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...

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Which mobile ad formats really catch the consumer's eye?
Digital Marketing

Which mobile ad formats really catch the consumer's eye?

6y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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New iOS 12 – 4 big things mobile marketers need to know
Industry Developments

New iOS 12 – 4 big things mobile marketers need to know

6y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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How Sam's Club and Macy's are simplifying the mobile checkout experience
Mobile

How Sam's Club and Macy's are simplifying the mobile checkout experience

6y Mike O'Brien

How Sam's Club and Macy's are simplifying the mobi...

As ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...

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Mobile customers want brands to be more like Uber when they shop locally
Mobile

Mobile customers want brands to be more like Uber when they shop locally

6y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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The meteoric rise of mobile ad fraud
Mobile

The meteoric rise of mobile ad fraud

6y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience
Mobile

How Deloitte Digital helped Chipotle revamp its reputation with a superior ...

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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What brands should know about mobile video ads
Mobile

What brands should know about mobile video ads

6y Lesia Shyshko

What brands should know about mobile video ads

The exponential growth of mobile video advertising prompts brands to look into the emerging opportunity and develop viable strategies for attracting c...

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Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan
Mobile

Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

6y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers
Mobile

[Study] Capitalizing on "mobile moments" is the key to connecting with cons...

6y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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5G: The next great media disruption
Media

5G: The next great media disruption

6y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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QQ: The biggest digital platform you've never heard of
Asia

QQ: The biggest digital platform you've never heard of

6y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

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In-app advertising vs mobile web advertising: Which is the better investment?
Digital Advertising

In-app advertising vs mobile web advertising: Which is the better investmen...

7y Al Roberts

In-app advertising vs mobile web advertising: Whic...

Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...

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The brand's guide to Near-Field Communication (NFC)
Ecommerce

The brand's guide to Near-Field Communication (NFC)

7y Al Roberts

The brand's guide to Near-Field Communication (NFC...

There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...

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The age of m-commerce: Why consumers love using mobile as a shopping tool
Ecommerce

The age of m-commerce: Why consumers love using mobile as a shopping tool

7y Isabelle Ohnemus

The age of m-commerce: Why consumers love using mo...

Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American...

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Is it time for a QR code comeback?
Mobile

Is it time for a QR code comeback?

7y Rebecca Sentance

Is it time for a QR code comeback?

A few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...

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Is SMS marketing still relevant in 2017?
Disruptive MarTech

Is SMS marketing still relevant in 2017?

7y Chris Camps

Is SMS marketing still relevant in 2017?

It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...

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How QVC is managing to survive and thrive in the Amazon era
Ecommerce

How QVC is managing to survive and thrive in the Amazon era

7y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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Location, location, location: Which location-marketing tech is the best?
Disruptive MarTech

Location, location, location: Which location-marketing tech is the best?

7y Al Roberts

Location, location, location: Which location-marke...

Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...

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Why AR is a better investment for brands than VR
AR & VR

Why AR is a better investment for brands than VR

7y Al Roberts

Why AR is a better investment for brands than VR

Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...

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Progressive Web Apps versus Android Instant Apps: Which is better for brands?
Disruptive MarTech

Progressive Web Apps versus Android Instant Apps: Which is better for brand...

7y Rebecca Sentance

Progressive Web Apps versus Android Instant Apps: ...

Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...

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