What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential ... read more
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and customer ... read more
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
To avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is ... read more
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportunity to target the right audience at the right time.