An introduction to WeChat: The evolution and future of China's most popular app
Asia

An introduction to WeChat: The evolution and future of China's most popular...

7y Clark Boyd

An introduction to WeChat: The evolution and futur...

Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...

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What are augmented reality apps, and how can they be used for marketing?
AR & VR

What are augmented reality apps, and how can they be used for marketing?

7y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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The revival of email newsletters and the rise of mobile-first email
Email

The revival of email newsletters and the rise of mobile-first email

7y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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How chatbots can refine the customer acquisition process
Chatbots

How chatbots can refine the customer acquisition process

7y Marcela De Vivo

How chatbots can refine the customer acquisition p...

Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news
Media

Inside CNN Digital’s $20 million bid for global domination in mobile and vi...

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How Desigual is adapting to its mobile first customers with A/B testing, web and email
Ecommerce

How Desigual is adapting to its mobile first customers with A/B testing, we...

7y Andy Favell

How Desigual is adapting to its mobile first custo...

In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions
Display Advertising

How to use Facebook mobile ads as an "interest indicator" to drive conversi...

7y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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What Facebook's big bet on AR means for brands
Disruptive MarTech

What Facebook's big bet on AR means for brands

7y Al Roberts

What Facebook's big bet on AR means for brands

For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends
Mobile

"Video is the new blogging": Animoto's Cynthia Knapic on the latest video t...

7y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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5 overlooked but rewarding mobile engagement strategies
Actionable Analysis

5 overlooked but rewarding mobile engagement strategies

7y Laurynas Skupas

5 overlooked but rewarding mobile engagement strat...

How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

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Waze and Dunkin' Donuts bring location-intelligent commerce to mobile navigation
Ecommerce

Waze and Dunkin' Donuts bring location-intelligent commerce to mobile navig...

7y Al Roberts

Waze and Dunkin' Donuts bring location-intelligent...

Thanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Email

Is Facebook Messenger a viable alternative to SMS, email and push notificat...

7y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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How to optimize and market your app for maximum downloads
Marketing

How to optimize and market your app for maximum downloads

7y Laurynas Skupas

How to optimize and market your app for maximum do...

Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who ...

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How video storytelling and mobile have transformed Shell’s corporate marketing
Mobile

How video storytelling and mobile have transformed Shell’s corporate market...

7y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

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Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps
Analytics

Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

7y Al Roberts

Foursquare's Pilgrim SDK could lead to an explosio...

Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...

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Lufthansa on virtual reality and turning an airplane into a FlyingLab
AR & VR

Lufthansa on virtual reality and turning an airplane into a FlyingLab

7y Andy Favell

Lufthansa on virtual reality and turning an airpla...

Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...

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Five news aggregator apps to watch out for
Content

Five news aggregator apps to watch out for

7y Chris Camps

Five news aggregator apps to watch out for

For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...

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Why mobile video is massive and other lessons from Mobile World Congress 2017
Conference Coverage

Why mobile video is massive and other lessons from Mobile World Congress 20...

7y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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Is mobile news consumption killing the long-form article?
Content

Is mobile news consumption killing the long-form article?

7y Chris Camps

Is mobile news consumption killing the long-form a...

The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...

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Mobile conversion remains the crux of mobile adoption in retail
Ecommerce

Mobile conversion remains the crux of mobile adoption in retail

7y Evan Magliocca

Mobile conversion remains the crux of mobile adopt...

Despite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers. Read More...

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How JavaScript impacts how fast your page loads on a mobile device
Disruptive MarTech

How JavaScript impacts how fast your page loads on a mobile device

7y Andy Favell

How JavaScript impacts how fast your page loads on...

JavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers
Acquisition

Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscr...

7y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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Key insights from the ‘Mobile App vs Mobile Web’ webinar
Disruptive MarTech

Key insights from the ‘Mobile App vs Mobile Web’ webinar

7y Chris Camps

Key insights from the ‘Mobile App vs Mobile Web’ w...

Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app vs mobile web debate...

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Optimizing images for mobile: right format, right size, right place, right device
Ecommerce

Optimizing images for mobile: right format, right size, right place, right ...

7y Andy Favell

Optimizing images for mobile: right format, right ...

As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages. Read More...

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Annoying requests to rate your app are getting you one star ratings. Here's how to fix that
Marketing

Annoying requests to rate your app are getting you one star ratings. Here's...

7y Polly Alluf

Annoying requests to rate your app are getting you...

Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...

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Is it time to rethink your mobile measurements?
Actionable Analysis

Is it time to rethink your mobile measurements?

7y Andrew Warren-Payne

Is it time to rethink your mobile measurements?

With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...

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