Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to ... read more
“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. ... read more
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to ... read more
This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ads and generating substantial new revenue streams for mobile app brands.
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.