As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs.
As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?
As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instagram to engage consumers.
Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate.
The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales?
Millennials are taking over as parents. How can you connect with them with innovative marketing approaches?
Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation.
Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain is user experience.
The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses.
The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology.