“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.” ... read more
In the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, ... read more
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design ... read more
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
If you work in ecommerce, you will understand the importance of great product imagery to entice users to buy.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.