When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space.
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? ... read more
The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?
Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.
It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine.
The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.