A tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads.
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on ... read more
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to ... read more
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey?