Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Wireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a mobile device and how the user will use it.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about ... read more
Mobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of the differences.