How brands can use mobile wallets to increase consumer engagement
Disruptive MarTech

How brands can use mobile wallets to increase consumer engagement

8y Rebecca Sentance

How brands can use mobile wallets to increase cons...

If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to reach consumers through th...

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Should the hamburger icon be on your mobile menu?
Disruptive MarTech

Should the hamburger icon be on your mobile menu?

8y Andy Favell

Should the hamburger icon be on your mobile menu?

It’s not the hamburger that’s the problem, it’s what designers do with it that counts. Read More...

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Google launches imported call conversions
Acquisition

Google launches imported call conversions

8y Al Roberts

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...

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What makes an awesome mobile banking app?
Insights

What makes an awesome mobile banking app?

8y Sophie Loras

What makes an awesome mobile banking app?

How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...

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M-commerce: has the mobile web finally won?
Ecommerce

M-commerce: has the mobile web finally won?

8y Andy Favell

M-commerce: has the mobile web finally won?

More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester. Read More...

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Facebook unveils App Event Optimization
Acquisition

Facebook unveils App Event Optimization

8y Al Roberts

Facebook unveils App Event Optimization

Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...

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Thinking digital is the key to success beyond marketing
Insights

Thinking digital is the key to success beyond marketing

8y Michael Curry

Thinking digital is the key to success beyond mark...

Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from data. The b...

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Are retailers missing the mark on m-commerce?
Ecommerce

Are retailers missing the mark on m-commerce?

8y Rebecca Sentance

Are retailers missing the mark on m-commerce?

With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...

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Pokémon Go to get pay-per-visit 'sponsored locations'
Acquisition

Pokémon Go to get pay-per-visit 'sponsored locations'

8y Al Roberts

Pokémon Go to get pay-per-visit 'sponsored locatio...

That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...

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Seven ways to make your boring product page sizzle
Ecommerce

Seven ways to make your boring product page sizzle

8y Ann Smarty

Seven ways to make your boring product page sizzle

I have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product page...

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Amazon Prime Day creates a 'halo effect' for rival retailers
Ecommerce

Amazon Prime Day creates a 'halo effect' for rival retailers

8y Graham Charlton

Amazon Prime Day creates a 'halo effect' for rival...

Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...

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Location, location, location: the golden rules of real estate and now technology
Acquisition

Location, location, location: the golden rules of real estate and now techn...

8y Michael Della Penna

Location, location, location: the golden rules of ...

“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...

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Is Google AMP a ranking signal?
Mobile

Is Google AMP a ranking signal?

8y Christopher Ratcliff

Is Google AMP a ranking signal?

So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...

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How to optimise your mobile commerce site for SEO
Ecommerce

How to optimise your mobile commerce site for SEO

8y Rebecca Sentance

How to optimise your mobile commerce site for SEO

Last year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...

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How the future of advertising is in servicing the 'moment'
Asia

How the future of advertising is in servicing the 'moment'

8y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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Eight key improvements from an ecommerce site relaunch
Ecommerce

Eight key improvements from an ecommerce site relaunch

8y Graham Charlton

Eight key improvements from an ecommerce site rela...

Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.  The changes made have led to higher conv...

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How are beacons going to affect search marketing?
Acquisition

How are beacons going to affect search marketing?

8y Matt Owen

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...

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How the rise of self-driving cars could transform the ad industry
Acquisition

How the rise of self-driving cars could transform the ad industry

8y Johannes Heinze

How the rise of self-driving cars could transform ...

This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...

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How the NBA engages China's 200M millennials with mobile video
Acquisition

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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How consumers in the US, UK and Australia use various devices
Mobile

How consumers in the US, UK and Australia use various devices

8y Susan Wall

How consumers in the US, UK and Australia use vari...

You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...

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How to use images to bring real world credibility to your digital presence
Disruptive MarTech

How to use images to bring real world credibility to your digital presence

8y Andy Favell

How to use images to bring real world credibility ...

Making your heritage, independence and expertise shine online is essential. The right image will deliver, but make sure it doesn’t impact performance ...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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When will responsive websites respond to user context?
Ecommerce

When will responsive websites respond to user context?

8y Andy Favell

When will responsive websites respond to user cont...

Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...

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The marketer’s guide to mobile ad formats
Acquisition

The marketer’s guide to mobile ad formats

8y Mark Rosner

The marketer’s guide to mobile ad formats

The mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens.   Those...

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Cannes Coverage: Four mobile ad announcements from Facebook
Conference Coverage

Cannes Coverage: Four mobile ad announcements from Facebook

8y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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Heavy social media use correlates with mobile shopping: stats
Ecommerce

Heavy social media use correlates with mobile shopping: stats

8y Graham Charlton

Heavy social media use correlates with mobile shop...

Mobile commerce is starting to become habitual, according to a new survey, with 2.5m people in the UK making a purchase on a daily basis. If we just t...

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A handy guide to optimising content marketing for mobile
Content

A handy guide to optimising content marketing for mobile

8y Gerald Murphy

A handy guide to optimising content marketing for ...

A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how...

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