The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...
View articleIt’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...
View articleDuring the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleTesting with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the start...
View articleEarlier in May, the team here at ClickZ launched our brand new product – ClickZ Intelligence. In the past few weeks you will have seen snippets ...
View articleClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...
View articleMobile has proven itself to be a permanent fixture that "the year of mobile" no longer applies. Here are four less-established, emerging trends to loo...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleWhat’s the difference between mobile user experience (UX), usability and user interface (UI)? Read More...
View articleThere are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely under-repres...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleHow to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...
View articleI came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleWireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...
View articleAs more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleWhen it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
View articleThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile c...
View articleFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Re...
View articleEmpathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about matters crucial to your ...
View articleMobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of t...
View articleLead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for...
View articleMobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital desig...
View articleIn four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...
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