Earlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ... read more
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own ... read more
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media Brands asked 300 ... read more
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.