Five ways President Trump takes advantage of social media
Content

Five ways President Trump takes advantage of social media

7y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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Will the downfall of PewDiePie hurt YouTube, influencer marketing?
Content

Will the downfall of PewDiePie hurt YouTube, influencer marketing?

7y Idris Nagri

Will the downfall of PewDiePie hurt YouTube, influ...

27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...

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How to build a successful digital video strategy in 2017
Marketing

How to build a successful digital video strategy in 2017

7y Tereza Litsa

How to build a successful digital video strategy i...

The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...

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Annoying requests to rate your app are getting you one star ratings. Here's how to fix that
Marketing

Annoying requests to rate your app are getting you one star ratings. Here's...

7y Polly Alluf

Annoying requests to rate your app are getting you...

Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...

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Bad news brands: consumers could probably live without you
Content

Bad news brands: consumers could probably live without you

7y Idris Nagri

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

7y Idris Nagri

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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How to take advantage of Facebook's focus on longer videos
Social

How to take advantage of Facebook's focus on longer videos

7y Tereza Litsa

How to take advantage of Facebook's focus on longe...

It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...

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Instagram Stories might be killing Snapchat Stories
Media

Instagram Stories might be killing Snapchat Stories

7y Idris Nagri

Instagram Stories might be killing Snapchat Storie...

Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...

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Is Facebook Instant Articles a flop for publishers?
Media

Is Facebook Instant Articles a flop for publishers?

7y Idris Nagri

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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YouTube adds new ad targeting features
Display Advertising

YouTube adds new ad targeting features

7y Idris Nagri

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Why 2017 is set to be the year of the video
Media

Why 2017 is set to be the year of the video

7y Andy Morley

Why 2017 is set to be the year of the video

2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...

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More brands sign up for Snapchat, but many aren't active
Display Advertising

More brands sign up for Snapchat, but many aren't active

7y Idris Nagri

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

7y Idris Nagri

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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AOL tries to lure leads with free wireless data
Display Advertising

AOL tries to lure leads with free wireless data

7y Idris Nagri

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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Top three programmatic trends in 2017
Digital Advertising

Top three programmatic trends in 2017

7y Daniel Surmacz

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. Read More...

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The Year Ahead: Top Resolutions for Digital Advertisers
Ad Industry Metrics

The Year Ahead: Top Resolutions for Digital Advertisers

7y Chad Bronstein

The Year Ahead: Top Resolutions for Digital Advert...

As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...

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Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

7y Idris Nagri

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

7y Idris Nagri

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

7y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

7y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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Yik Yak's decline shows why Facebook is capturing social ad dollars
Media

Yik Yak's decline shows why Facebook is capturing social ad dollars

7y Idris Nagri

Yik Yak's decline shows why Facebook is capturing ...

Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...

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NFL revises its short-sighted social media policy
Media

NFL revises its short-sighted social media policy

7y Idris Nagri

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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Digital to receive lion's share of new ad dollars in 2017
Media

Digital to receive lion's share of new ad dollars in 2017

7y Idris Nagri

Digital to receive lion's share of new ad dollars ...

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...

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Mobile ad viewability: what is it and does it matter?
Display Advertising

Mobile ad viewability: what is it and does it matter?

7y Idris Nagri

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Can sub-three second video ad views deliver results?
Media

Can sub-three second video ad views deliver results?

7y Idris Nagri

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

7y Idris Nagri

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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