The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential ... read more
Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.
Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
Concerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smartphones also began ... read more
The main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things: it ... read more
“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.” ... read more
Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.