How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that ... read more
We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for ... read more
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and ecommerce to social media.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more