A tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads.
Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And why that adoption is probably going to start in China.)
Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new ... read more
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on ... read more
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the ... read more
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to ... read more
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more