The inevitable rise of pet influencers
Media

The inevitable rise of pet influencers

7y Al Roberts

The inevitable rise of pet influencers

Move over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...

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LinkedIn Sponsored InMail goes self-serve
Email

LinkedIn Sponsored InMail goes self-serve

7y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

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Donald Trump is the first earned media president
Media

Donald Trump is the first earned media president

7y Al Roberts

Donald Trump is the first earned media president

Election 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...

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​How young marketers have an impact on marketing strategies
Marketing

​How young marketers have an impact on marketing strategies

7y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

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Facebook is bringing its Audience Network to TV
Media

Facebook is bringing its Audience Network to TV

7y Al Roberts

Facebook is bringing its Audience Network to TV

By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Acquisition

10 most shared Christmas ads of all time, shockingly not *too* dominated by...

7y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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Publishers struggle with AMP page monetization
Display Advertising

Publishers struggle with AMP page monetization

7y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

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Twitter to effectively shut down Vine
Media

Twitter to effectively shut down Vine

7y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Political ads are hurting brand ad effectiveness
Display Advertising

Political ads are hurting brand ad effectiveness

7y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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It’s time to deal with the next fraud frontier: attribution
Ad Industry Metrics

It’s time to deal with the next fraud frontier: attribution

7y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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Netflix grows subscriber base even with fewer top movies
Media

Netflix grows subscriber base even with fewer top movies

7y Al Roberts

Netflix grows subscriber base even with fewer top ...

On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it anticipated, and 3.2 ...

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Snapchat to publishers: no more revshare, we'll pay you for content
Media

Snapchat to publishers: no more revshare, we'll pay you for content

7y Al Roberts

Snapchat to publishers: no more revshare, we'll pa...

Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports eve...

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Facebook adds scheduling for Facebook Live broadcasts
Media

Facebook adds scheduling for Facebook Live broadcasts

7y Al Roberts

Facebook adds scheduling for Facebook Live broadca...

Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...

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Spotify trades users commercials for branded moment video ads
Display Advertising

Spotify trades users commercials for branded moment video ads

7y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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How to create content for every platform
Content

How to create content for every platform

7y Guest Writer

How to create content for every platform

Content is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...

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Google acquires FameBit to cash in on YouTube branded content
Content

Google acquires FameBit to cash in on YouTube branded content

7y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Facebook tests ads for Groups
Media

Facebook tests ads for Groups

7y Al Roberts

Facebook tests ads for Groups

Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...

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Is Yahoo in the process of imploding?
Media

Is Yahoo in the process of imploding?

7y Al Roberts

Is Yahoo in the process of imploding?

In a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant V...

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Remember Meerkat? It's already gone
Mobile

Remember Meerkat? It's already gone

8y Al Roberts

Remember Meerkat? It's already gone

In March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....

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Programmatic growing even faster than expected
Data insights

Programmatic growing even faster than expected

8y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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YouTube ads drive way more searches per impression than television ads
Display Advertising

YouTube ads drive way more searches per impression than television ads

8y Al Roberts

YouTube ads drive way more searches per impression...

Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Data insights

Is Hillary Clinton running one of the least effective presidential marketin...

8y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Snapchat's new glasses aim to bring first-person video to social media
Media

Snapchat's new glasses aim to bring first-person video to social media

8y Al Roberts

Snapchat's new glasses aim to bring first-person v...

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...

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New creative opportunities on Facebook for a video-first world
Media

New creative opportunities on Facebook for a video-first world

8y Tereza Litsa

New creative opportunities on Facebook for a video...

Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...

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Digital Leaders Q&A: Mike Andrews, Chief Scientist at Impact Radius
Display Advertising

Digital Leaders Q&A: Mike Andrews, Chief Scientist at Impact Radius

8y Graham Charlton

Digital Leaders Q&A: Mike Andrews, Chief Scien...

Mike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...

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Snapchat adds Facebook-like audience targeting
Media

Snapchat adds Facebook-like audience targeting

8y Al Roberts

Snapchat adds Facebook-like audience targeting

Facebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...

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The Coalition for Better Ads launches to make digital ads great again
Disruptive MarTech

The Coalition for Better Ads launches to make digital ads great again

8y Al Roberts

The Coalition for Better Ads launches to make digi...

A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and i...

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