Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to ... read more
This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ads and generating substantial new revenue streams for mobile app brands.
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend's story.
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to ... read more
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
Making your heritage, independence and expertise shine online is essential. The right image will deliver, but make sure it doesn’t impact performance and usability.
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.