Ask a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad ... read more
Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t ... read more
In the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, ... read more
Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video ... read more
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design ... read more
Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industry, ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with.
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.