Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more
The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a report from Strategy Analytics.
I have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective ... read more
Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to ... read more
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. ... read more