Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft Foods have.
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more
The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishers.
Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. ... read more
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
There are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely ... read more
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the content itself.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more