The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience.
While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blockers, that could potentially change.
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.
Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking.
Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view.
Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app.
Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them?
If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results.
Publishing models are in a state of change. Are you ready for the next stage of development for publishers?
Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry?