NPR ditches on-site comments, goes all-in on social media
Media

NPR ditches on-site comments, goes all-in on social media

8y Al Roberts

NPR ditches on-site comments, goes all-in on socia...

The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...

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10 publishers that get it right with Facebook videos and what we can learn
Media

10 publishers that get it right with Facebook videos and what we can learn

8y Tereza Litsa

10 publishers that get it right with Facebook vide...

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...

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Will Instagram Stories put a dent in the rise of Snapchat?
Acquisition

Will Instagram Stories put a dent in the rise of Snapchat?

8y Tereza Litsa

Will Instagram Stories put a dent in the rise of S...

Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...

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Content is king in the fight against ad blockers
Display Advertising

Content is king in the fight against ad blockers

8y Al Roberts

Content is king in the fight against ad blockers

Publishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...

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How can you persuade ad block users to turn them off?
Media

How can you persuade ad block users to turn them off?

8y Tereza Litsa

How can you persuade ad block users to turn them o...

As more and more users turn to ad blockers, is there a way publishers can convince them to turn them off? The Interactive Advertising Bureau (IAB) has...

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Google brings programmatic to native ads
Automation

Google brings programmatic to native ads

8y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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Has Brexit helped give The Telegraph an SEO boost?
Content

Has Brexit helped give The Telegraph an SEO boost?

8y Graham Charlton

Has Brexit helped give The Telegraph an SEO boost?

Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate.  This in tu...

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Is an internal linking strategy paying off for Mail Online?
Media

Is an internal linking strategy paying off for Mail Online?

8y Graham Charlton

Is an internal linking strategy paying off for Mai...

Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...

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What can Medium's Creative Exchange bring to native advertising?
Content

What can Medium's Creative Exchange bring to native advertising?

8y Rebecca Sentance

What can Medium's Creative Exchange bring to nativ...

Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated...

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Tumblr enters the live video market
Media

Tumblr enters the live video market

8y Al Roberts

Tumblr enters the live video market

Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Should publishers and content marketers be playing the platform game?
Content

Should publishers and content marketers be playing the platform game?

8y Rebecca Sentance

Should publishers and content marketers be playing...

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...

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Facebook's Live Rail pullback leaves publishers needing true partners
Media

Facebook's Live Rail pullback leaves publishers needing true partners

8y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

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How Snapchat is becoming more appealing to publishers
Media

How Snapchat is becoming more appealing to publishers

8y Tereza Litsa

How Snapchat is becoming more appealing to publish...

Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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Is audio platform Anchor the next big thing for social media?
Disruptive MarTech

Is audio platform Anchor the next big thing for social media?

8y Ben Jacobson

Is audio platform Anchor the next big thing for so...

There are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely under-repres...

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NewFronts News: YouTube adds to Google Premium
Media

NewFronts News: YouTube adds to Google Premium

8y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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NewFronts News: Merging video, data still the main focus for AOL
Media

NewFronts News: Merging video, data still the main focus for AOL

8y Mike O'Brien

NewFronts News: Merging video, data still the main...

It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...

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Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'
Display Advertising

Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'

8y Graham Charlton

Dennis Publishing's Paul Lomax on adblocking and '...

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...

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What does the IAB's 'DEAL' plan mean for ad blocking?
Media

What does the IAB's 'DEAL' plan mean for ad blocking?

8y Mike O'Brien

What does the IAB's 'DEAL' plan mean for ad blocki...

The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help? ...

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Stitching, meet blocking: ad wars head to new level
Media

Stitching, meet blocking: ad wars head to new level

8y Frank Sinton

Stitching, meet blocking: ad wars head to new leve...

Concerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smar...

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The future of digital interactivity lies in innovation
Marketing

The future of digital interactivity lies in innovation

8y Tessa Wegert

The future of digital interactivity lies in innova...

Ask a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...

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Programmatic TV: on the bench or just warming up?
Acquisition

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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How can publishers use analytics data to save themselves?
Analytics

How can publishers use analytics data to save themselves?

8y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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How Google's AMP accelerates content marketing
Media

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Content marketing is being held back by a lack of strategy
Marketing

Content marketing is being held back by a lack of strategy

9y Graham Charlton

Content marketing is being held back by a lack of ...

Content marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back. Read Mo...

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