The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.
This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue?
One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.
Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher.
The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience.
While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blockers, that could potentially change.
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.
Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking.
Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view.
Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app.