To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience.
Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit?
These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year.
The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive?
Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike.
Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC.
These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.
As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season?
As publishers look toward 2015, what are the key areas they should focus on?
Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory.