Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view.
Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app.
Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them?
If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results.
Publishing models are in a state of change. Are you ready for the next stage of development for publishers?
Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry?
To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience.
Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit?
These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year.
The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive?