It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.
In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?
Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks.
Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign.
Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that.
The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing?
In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing?
As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers.
BitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new publishing platform.
Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts.