These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.
As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season?
As publishers look toward 2015, what are the key areas they should focus on?
Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory.
It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.
In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?
Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks.
Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign.
Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that.
The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing?