The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing?
In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing?
As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers.
BitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new publishing platform.
Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts.
As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic.
Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?
Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery.
These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy?
Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise.