As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic.
Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?
Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery.
These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy?
Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise.
Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content.
When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma.
As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now.
Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange.
There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts.