The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Read More...
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View articleMarketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...
View articleAOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...
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View articleClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and indust...
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View articleBrands and publishers must work together to evolve the content marketing landscape. Read More...
View articleUse this 10-point checklist to help position yourself for large-scale growth. Read More...
View articleBrands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. Read More...
View articleThe top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also ...
View articleYes! And here are four considerations of how and when. Read More...
View articleBrands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Read More...
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View articleMarket participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yaho...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleTake advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Read More...
View articleFive content marketing trends that speak to the continual drive toward developing quality content on the independent web. Read More...
View articleCustomers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Read More...
View articleThe time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual produ...
View articleWhat's at the intersection of the future and past of publishing? Content. Read More...
View articleAnd a question about the future. Read More...
View articlePublishers can overcome these three typical challenges. Read More...
View articleU-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, th...
View articlePer the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...
View articleAre successful publishers and brands really B2B companies? Read More...
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