Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

7y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

7y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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NFL revises its short-sighted social media policy
Media

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Can sub-three second video ad views deliver results?
Media

Can sub-three second video ad views deliver results?

7y Al Roberts

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

7y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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​How young marketers have an impact on marketing strategies
Marketing

​How young marketers have an impact on marketing strategies

7y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Acquisition

10 most shared Christmas ads of all time, shockingly not *too* dominated by...

7y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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Twitter to effectively shut down Vine
Media

Twitter to effectively shut down Vine

7y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Political ads are hurting brand ad effectiveness
Display Advertising

Political ads are hurting brand ad effectiveness

7y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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Netflix grows subscriber base even with fewer top movies
Media

Netflix grows subscriber base even with fewer top movies

7y Al Roberts

Netflix grows subscriber base even with fewer top ...

On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it anticipated, and 3.2 ...

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Facebook adds scheduling for Facebook Live broadcasts
Media

Facebook adds scheduling for Facebook Live broadcasts

7y Al Roberts

Facebook adds scheduling for Facebook Live broadca...

Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...

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Spotify trades users commercials for branded moment video ads
Display Advertising

Spotify trades users commercials for branded moment video ads

7y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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Google acquires FameBit to cash in on YouTube branded content
Content

Google acquires FameBit to cash in on YouTube branded content

7y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Remember Meerkat? It's already gone
Mobile

Remember Meerkat? It's already gone

8y Al Roberts

Remember Meerkat? It's already gone

In March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....

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Programmatic growing even faster than expected
Data insights

Programmatic growing even faster than expected

8y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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YouTube ads drive way more searches per impression than television ads
Display Advertising

YouTube ads drive way more searches per impression than television ads

8y Al Roberts

YouTube ads drive way more searches per impression...

Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...

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Snapchat's new glasses aim to bring first-person video to social media
Media

Snapchat's new glasses aim to bring first-person video to social media

8y Al Roberts

Snapchat's new glasses aim to bring first-person v...

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...

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Mid-roll video ads on the rise
Media

Mid-roll video ads on the rise

8y Al Roberts

Mid-roll video ads on the rise

While many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...

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Google announces two mobile-first products at DMEXCO
Acquisition

Google announces two mobile-first products at DMEXCO

8y Graham Charlton

Google announces two mobile-first products at DMEX...

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...

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Long-form and live video delivers higher ad completion rates
Media

Long-form and live video delivers higher ad completion rates

8y Al Roberts

Long-form and live video delivers higher ad comple...

Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...

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A comprehensive guide to advertising on Facebook
Display Advertising

A comprehensive guide to advertising on Facebook

8y Tereza Litsa

A comprehensive guide to advertising on Facebook

Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...

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Which digital channel has the brightest future for business?
Conference Coverage

Which digital channel has the brightest future for business?

8y Lian Cimet

Which digital channel has the brightest future for...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...

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The future of digital video: short, branded content on social platforms
Media

The future of digital video: short, branded content on social platforms

8y Tereza Litsa

The future of digital video: short, branded conten...

Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media...

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YouTube prepares to expand beyond video with more social features
Content

YouTube prepares to expand beyond video with more social features

8y Al Roberts

YouTube prepares to expand beyond video with more ...

YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...

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10 publishers that get it right with Facebook videos and what we can learn
Media

10 publishers that get it right with Facebook videos and what we can learn

8y Tereza Litsa

10 publishers that get it right with Facebook vide...

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...

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Live-streaming presents opportunities, challenges for advertisers
Social

Live-streaming presents opportunities, challenges for advertisers

8y Al Roberts

Live-streaming presents opportunities, challenges ...

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...

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