Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
Digital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike ... read more
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.