A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
Digital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike ... read more
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.
Video marketing has been on the rise for several years now and it is only expected to grow even more. According to ... read more
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential ... read more
Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.