Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content.
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.