How can you make your videos rank better on YouTube?
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How can you make your videos rank better on YouTube?

8y Graham Charlton

How can you make your videos rank better on YouTub...

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer...

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Can live sports streaming save Twitter?
Media

Can live sports streaming save Twitter?

8y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Five of the biggest video marketing trends from 2016
Marketing

Five of the biggest video marketing trends from 2016

8y Tereza Litsa

Five of the biggest video marketing trends from 20...

There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular video marketing t...

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How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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How the NBA engages China's 200M millennials with mobile video
Acquisition

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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Tumblr enters the live video market
Media

Tumblr enters the live video market

8y Al Roberts

Tumblr enters the live video market

Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...

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How dynamic creative adds another dimension to video ads
Video

How dynamic creative adds another dimension to video ads

8y Mike O'Brien

How dynamic creative adds another dimension to vid...

Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....

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Eight creative tips for effective video advertising
Marketing

Eight creative tips for effective video advertising

8y Tereza Litsa

Eight creative tips for effective video advertisin...

Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...

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The state of video advertising: the rise of silent and targeted ads
Media

The state of video advertising: the rise of silent and targeted ads

8y Tereza Litsa

The state of video advertising: the rise of silent...

As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...

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Why audience retention with mobile video is more important than ever
Mobile

Why audience retention with mobile video is more important than ever

8y Frank Sinton

Why audience retention with mobile video is more i...

When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...

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How M&M's mastered multilingualism for its milestone birthday
Strategies

How M&M's mastered multilingualism for its milestone birthday

8y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

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NewFronts News: YouTube adds to Google Premium
Media

NewFronts News: YouTube adds to Google Premium

8y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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The Digital Download: Another volume of video vignettes
Media

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Q&A: Mike Norrish on BT Sport's digital content strategy
Content

Q&A: Mike Norrish on BT Sport's digital content strategy

8y Graham Charlton

Q&A: Mike Norrish on BT Sport's digital conten...

Digital content in a range of formats is helping BT Sport to establish itself in a competitive market.  I’ve been asking Mike Norrish, Digital E...

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The rise of branded 'edutainment'
Content

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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The present and future of online video ads
Media

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Video: Seth Godin talks titles, transformation, Trump
Video

Video: Seth Godin talks titles, transformation, Trump

8y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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How emotions can lead to successful video advertising
Content

How emotions can lead to successful video advertising

8y Tereza Litsa

How emotions can lead to successful video advertis...

Video marketing has been on the rise for several years now and it is only expected to grow even more. According to Cisco, video traffic will account f...

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How to use visual social media part one: Instagram and Pinterest
Content

How to use visual social media part one: Instagram and Pinterest

8y Rebecca Sentance

How to use visual social media part one: Instagram...

The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...

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Four brands with awesome virtual reality experiences
Video

Four brands with awesome virtual reality experiences

8y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)
Asia

Why programmatic video is the next big thing in APAC (and what brands shoul...

8y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
Agency Spotlight

Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

8y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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The newest 'Tower of Babel': digital video advertising
Insights

The newest 'Tower of Babel': digital video advertising

8y Anna Bager

The newest 'Tower of Babel': digital video adverti...

Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...

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Four keys to exceeding your goals with programmatic video
Media

Four keys to exceeding your goals with programmatic video

8y John Peragine

Four keys to exceeding your goals with programmati...

Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...

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The pros and cons of Facebook and YouTube video advertising
Social

The pros and cons of Facebook and YouTube video advertising

8y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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What 50 years of Super Bowl advertising has taught us
Acquisition

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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It’s time to make online ads good again; the industry depends on it
Marketing

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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