With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing engagement.
ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video advertising on the platform.
Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy.
Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets.
Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future.
As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences.
Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated.
Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers.
Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them.