In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses.
Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising.
The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?
Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.
Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI?
At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices.
Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approved campaign using crowd sourced video.
Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend seriously or be left behind.
Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining the concept of TV.
In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts.