Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.
Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind.
Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t ... read more
Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video ... read more
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Will programmatic ads be the real champion of the upcoming Super Bowl?
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?