Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation.
Christmas isn't just a time for good cheer, it's also a time for terrible advertising. From the overly sentimental and corny to the irritating and unconvincing, here are our top ten worst Christmas ads of all time.
All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads.
A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season.
With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing engagement.