Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition
Media

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

9y Yuyu Chen

Mark Zuckerberg’s First Live Stream Shows Facebook...

In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Read More...

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The Video of Small Things Rises in Asia
Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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TV Isn’t Dead - It's Evolving and Evolving Quickly
Media

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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Hulu to Test Programmatic with Facebook and Oracle
Automation

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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Is The Focus on Viewability Making Us Blind?
Media

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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VIDEO: How Can Marketers Influence Consumer Intent on Mobile?
Conference Coverage

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

9y Melanie White

VIDEO: How Can Marketers Influence Consumer Intent...

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...

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American Girl Creates COPPA-Compliant Engagement Around Video Campaign
Media

American Girl Creates COPPA-Compliant Engagement Around Video Campaign

9y Emily Alford

American Girl Creates COPPA-Compliant Engagement A...

Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...

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Advertisers Should Think Vertically In the Age of Mobile Video
Media

Advertisers Should Think Vertically In the Age of Mobile Video

9y Emily Alford

Advertisers Should Think Vertically In the Age of ...

Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...

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Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?
Media

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

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What Produced Such Huge Gains for Facebook's Mobile Growth?
Media

What Produced Such Huge Gains for Facebook's Mobile Growth?

9y Yuyu Chen

What Produced Such Huge Gains for Facebook's Mobil...

In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?
Media

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Cam...

9y Emily Alford

CBS to Move Super Bowl Ads Online: Can Iconic Bran...

Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...

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David Jones Mixes Fashion With Music in a 100% Digital Push
Asia

David Jones Mixes Fashion With Music in a 100% Digital Push

9y Sophie Loras

David Jones Mixes Fashion With Music in a 100% Dig...

Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...

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AOL Extends Premium Ad Solutions Into Video
Marketing

AOL Extends Premium Ad Solutions Into Video

9y Yuyu Chen

AOL Extends Premium Ad Solutions Into Video

Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...

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Top 100 Brands Report: Insight into Brand Content on YouTube
Media

Top 100 Brands Report: Insight into Brand Content on YouTube

9y Greg Jarboe

Top 100 Brands Report: Insight into Brand Content ...

In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...

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'Social Humanity' Drives Viral Coca-Cola #NoLabels Video
Asia

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

9y Sophie Loras

'Social Humanity' Drives Viral Coca-Cola #NoLabels...

Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem
Marketing

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

9y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Nike Takes the Women’s World Cup with #NoMaybes
Media

Nike Takes the Women’s World Cup with #NoMaybes

9y Yuyu Chen

Nike Takes the Women’s World Cup with #NoMaybes

Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...

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A Portrait of American Mobile Video Viewing
Media

A Portrait of American Mobile Video Viewing

9y Joe Laszlo

A Portrait of American Mobile Video Viewing

IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...

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Digital Meets TV with Dr. Phil and DailyMail Partnership
Conference Coverage

Digital Meets TV with Dr. Phil and DailyMail Partnership

9y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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Tecate Tests Targeted Video on Bicultural Audience
Data insights

Tecate Tests Targeted Video on Bicultural Audience

9y Emily Alford

Tecate Tests Targeted Video on Bicultural Audience

To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....

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The State of Live Video: Mobile, Global, and More Immersive Than Ever
Media

The State of Live Video: Mobile, Global, and More Immersive Than Ever

9y Tessa Wegert

The State of Live Video: Mobile, Global, and More ...

How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...

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Vernacular Mobile Video on Demand: A New Avenue for Marketers
Asia

Vernacular Mobile Video on Demand: A New Avenue for Marketers

9y Meera Chopra

Vernacular Mobile Video on Demand: A New Avenue fo...

‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...

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Esurance Finds Authentic In to Same-Sex Marriage Conversation
Media

Esurance Finds Authentic In to Same-Sex Marriage Conversation

9y Emily Alford

Esurance Finds Authentic In to Same-Sex Marriage C...

Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...

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Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video
Marketing

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Soc...

9y Yuyu Chen

Mondelēz International and Facebook Hope to Fuel C...

The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video
Media

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

9y Emily Alford

Verizon, AOL Finalize Deal to Launch Ad Supported ...

AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...

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Facebook Video Views Gaining on YouTube [Study]
Media

Facebook Video Views Gaining on YouTube [Study]

9y Mike O'Brien

Facebook Video Views Gaining on YouTube [Study]

Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...

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YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads
Media

YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

9y Greg Jarboe

YouTube Cannes Leaderboard Showcases Year’s Most P...

Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...

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