In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Read More...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleAt ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...
View articleCreating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View articleIn Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articleAustralian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
View articleIn this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...
View articleSocial humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleIAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...
View articleIn a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleEsurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
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