Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...
View articleThough Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...
View articleTwitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleYouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...
View articleBoth sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...
View articleActor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleGoogle Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleYouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...
View articleClever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleMcKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...
View articleThe new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...
View articleIn the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleIn this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...
View articleMuted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...
View articleThe video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleYouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleIn honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...
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