After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleAt NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...
View articleNot even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to ...
View articleAhead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleIn order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...
View articleLimited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...
View articleThe video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...
View articleFor a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...
View articleYouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...
View articleNetflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleIn part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View articleDigital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...
View articleThe Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should...
View articleGreeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to ...
View articleMarketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-fre...
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