LiveRamp unveils new way to target ads using first-party cookies
Digital Advertising

LiveRamp unveils new way to target ads using first-party cookies

5y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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How to measure a multi-channel marketing strategy
Digital Marketing

How to measure a multi-channel marketing strategy

6y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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The future of retail: How IoT is transforming the retail industry
Digital Transformation

The future of retail: How IoT is transforming the retail industry

6y Diana Maltseva

The future of retail: How IoT is transforming the ...

The retail industry is seeing a rapid transformation, with The Internet of Things (IoT) solutions taking the center stage in the sector. Having plenty...

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GDPR: The role of technology in data compliance
Analytics

GDPR: The role of technology in data compliance

6y Clark Boyd

GDPR: The role of technology in data compliance

With the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...

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What companies can learn from the We-Vibe lawsuit about the Internet of Things
Data regulations

What companies can learn from the We-Vibe lawsuit about the Internet of Thi...

7y Al Roberts

What companies can learn from the We-Vibe lawsuit ...

A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...

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Has advertising arrived on Google Home?
Media

Has advertising arrived on Google Home?

7y Al Roberts

Has advertising arrived on Google Home?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...

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Target is the top retail digital marketer, so why is it struggling?
Ecommerce

Target is the top retail digital marketer, so why is it struggling?

7y Al Roberts

Target is the top retail digital marketer, so why ...

According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

7y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Is Twitter slowly dying?
Data insights

Is Twitter slowly dying?

7y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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FedEx launches fulfillment service to take on Amazon
Ecommerce

FedEx launches fulfillment service to take on Amazon

7y Al Roberts

FedEx launches fulfillment service to take on Amaz...

From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics com...

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Bad news brands: consumers could probably live without you
Content

Bad news brands: consumers could probably live without you

7y Al Roberts

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Is Facebook Instant Articles a flop for publishers?
Media

Is Facebook Instant Articles a flop for publishers?

7y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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YouTube adds new ad targeting features
Display Advertising

YouTube adds new ad targeting features

7y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Four nuggets of expert wisdom from the Content Marketing Masterclass
Media

Four nuggets of expert wisdom from the Content Marketing Masterclass

7y Andrew Warren-Payne

Four nuggets of expert wisdom from the Content Mar...

On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...

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Google has become one of Google's most prolific advertisers
Data regulations

Google has become one of Google's most prolific advertisers

7y Al Roberts

Google has become one of Google's most prolific ad...

Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...

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How are organisations using digital channels to improve their reach and customer service?
Actionable Analysis

How are organisations using digital channels to improve their reach and cus...

7y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Three key differences in opinion between marketing and IT
Media

Three key differences in opinion between marketing and IT

7y Andrew Warren-Payne

Three key differences in opinion between marketing...

2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumer...

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More brands sign up for Snapchat, but many aren't active
Display Advertising

More brands sign up for Snapchat, but many aren't active

7y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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Amazon's latest Prime perk: a credit card with hefty cash back
Ecommerce

Amazon's latest Prime perk: a credit card with hefty cash back

7y Al Roberts

Amazon's latest Prime perk: a credit card with hef...

Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who en...

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Four important ecommerce stats from Christmas 2016
Ecommerce

Four important ecommerce stats from Christmas 2016

7y Matthew Martindale

Four important ecommerce stats from Christmas 2016

Here we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

7y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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Is your website prepared for Google’s mobile first index?
Media

Is your website prepared for Google’s mobile first index?

7y Jason Tabeling

Is your website prepared for Google’s mobile first...

This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...

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Consumers continue to turn to Amazon first for product search
Ecommerce

Consumers continue to turn to Amazon first for product search

7y Al Roberts

Consumers continue to turn to Amazon first for pro...

Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...

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How does a country inspire an innovation culture among its younger generations?
Media

How does a country inspire an innovation culture among its younger generati...

7y Andy Favell

How does a country inspire an innovation culture a...

The fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...

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Make New Friends, Keep The Old: How brands can create unique digital shopper experiences
Content

Make New Friends, Keep The Old: How brands can create unique digital shoppe...

7y John Federman

Make New Friends, Keep The Old: How brands can cre...

As an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...

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