LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...
View articleMulti-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...
View articleThe retail industry is seeing a rapid transformation, with The Internet of Things (IoT) solutions taking the center stage in the sector. Having plenty...
View articleWith the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...
View articleA class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...
View articleGoogle sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...
View articleAccording to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleFrom its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics com...
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleIn May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...
View articleGoogle is giving advertisers new ways to target users on YouTube. Read More...
View articleOn January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...
View articleEvery year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View article2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumer...
View articleAs it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...
View articleAmazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who en...
View articleHere we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleThis past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...
View articleEvery year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...
View articleThe fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...
View articleAs an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...
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